Why I am doing this:
Hello everyone! My name is Sophie Erickson and I am one of two Public Relations executives for the 5 Days for the Homeless campaign 2017! I am a University of Alberta graduate – with a degree in biological sciences and am now completing an after-degree in marketing at the Alberta School of Business. As Public Relations for the 2017 campaign I hope to convey all that 5D4H is truly about – raising awareness for the youth at risk in our city while raising money for YESS – an organization that embodies this awareness and is active in its mission to empower and support the youth at risk in Edmonton. At times we all need a helping hand – this time I choose to lend my hand and help!
What will be the hardest part?
The greatest challenge I think we will face is reaching the entire student body. Reaching out to all those on the University of Alberta campus is an essential component of our campaign in order to raise awareness for youth at risk on a larger scale. Team work, encouragement and passion is what drives our team and although our campus is large, I am confident that our hard work and belief in such an important cause will make the 5 Days for the Homeless campaign a success!